Friday, September 21, 2018

Fall Sale!

It's that time of year again. Trees are starting to turn colors, leaves beginning to fall. The wind is picking up and I can already smell rain in the air. Soooooo..... I guess that means it's time for the Fall Sale again.

This sale goes for all of my shops, both on and off of etsy. Prices are already reduced. See the links below for more details.

These are the sales for my newly refinished web-sites:

20% off at
10% off at
10% off at

And these are the sales for my etsy shops:

20% off at
10% off at
10% off at
10% off at

I have lots more to list over the next few days too, so don't forget to check back soon.

Monday, August 20, 2018

Marketing Tips - Facebook - Why do I Need a Business or Fan Page?

One of the things my jewelry students ask about is how to market your work. Let's face it, most of us who do this are either doing this as a self supporting hobby, or are working with limited advertising budgets. Needless to say, the less a marketing tool cost, the more valuable it can be to those of us working with lower budgets. That is, at least, if that marketing tool actually works.

That's why social media is so important to small businesses. When used properly it can be an excellent marketing tool. To be honest, I'm still trying to figure out how to achieve marketing success on certain sites. Instagram and twitter haven't performed as well for me as I know they have for many other people. But that's probably because I haven't spent as much time on those sites building up a network. That along with posting inconsistently means that those sites just don't do it for me.

No matter what sites you choose to use, you will find that the more you put into it, the more you will get out of it. That requires a fair amount of time. But once the groundwork is laid and you have a decent sized following, you can reallocate some of that time to other things. You'll still need to continue to put some time into maintaining that following and generating viable content. But once you've found a rhythm that works for you, it won't seem like much time at all.

Once I put in more time figuring out other sites, I'll do posts about them. But for now, I'm mostly going to talk about Facebook.

One of the biggest mistakes I see people making on Facebook is using their personal profiles to sell their product from. Whether you are selling products, offering a service, posting motivational videos, comedy routines, or pretty much anything at all that is meant for a larger audience, promoting yourself from a personal profile is bound to be a disaster.


People tend to think that everyone on their friend list is really their friend, and as such, those people will support them no matter what they do. The problem with that thinking is, no matter how many people consider you a friend, their interests are going to differ from yours and that of your business, charity, or other activity you are trying to promote. Most people don't want to be sold to by the same people every day unless they are truly interested in what you are doing. This means that, although you have 700 people on your friend list, after a while, you may end up with only 70 of them still following you. By maintaining a business page that is separate from your personal profile, you are allowing your business page to attract people who are interested in what you are doing. That will result in a broader reach and more effective marketing.

Plus, it's also against Facebook's terms of use to use a personal page strictly for business purposes. Lots of people still do it. But do you really want all of your hard work to be for nothing when someone spiteful decides to report you to Facebook for violating their rules?

It's still a good idea to maintain a personal profile. But you need to leave it as just that. Personal. You can share stuff from your business page on occasion, but don't use it only for that purpose. A personal profile shows people that you are human. That is where you can showcase other parts of your personality. Show people who is behind that business that they've come to like so much that they want to know who is responsible for it.

Another reason to have a business/fan page is stats. or "Insights" as Facebook calls them. For personal profiles, the closest thing you get to stats are the number of people who have either shared, commented or reacted to a post and the number of views on a video.

On each post you make on a business page, after a little while, a blue link will come up underneath the post with the number of people reached.

Click on that link and you'll see something like this.

What you'll see using the insights on a business or fan page is how many people saw the post (usually much higher than those that interacted with it), how many people have interacted with shares of that post, how many people have clicked a link on a post, etc.. And that is just what is available on the post. When you look at the insights page you'll find even more.

Facebook counts a video as viewed once it's been playing for 3 seconds. That means, if they stop it at 4 seconds, you'll still think it's been watched all the way through. With the Insights on a business page, you'll see how many people only watched 3 seconds of the video, as well as how many minutes total that the video was watched.

You'll also be able to see some basic demographic information about your page's fans.

This information will tell you if you are reaching your targeted market. If you are trying to reach a specific country, age group, gender, language, etc.. then this will help you know if you need to make adjustments to your content, marketing strategy, or even posting times to help you reach the people you want to reach.

Speaking of posting times, another helpful insight you'll find using a fan page instead of a personal profile is what times your fans are online.

This will help you to know when your posts will be seen by the largest number of people.

One more reason to keep your personal profile separate from your business profile is safety, privacy and security. We tend to post more personal stuff on our personal profiles. It's fine to let customers see the more benign things we post. But there will be times you don't want complete strangers to see something. Or perhaps, there is a family member or personal friend who would prefer to keep their privacy when commenting on certain types of things on your personal profile. That's where lists come in. You can put customers on a list and use the custom privacy tools to exclude that list on posts that you would prefer not to let your customers see.

I'll be continuing to write more about marketing in future posts. I'm not sure when I'll have time to post, so there won't be a set schedule. But if you want to be notified when the next post is made, be sure to Follow Gailavira Jewelry on Facebook

Thursday, August 16, 2018

New Tutorial Web-Site and Getting Back to Work Again

Yes, I know, it's been a while. I haven't put out a new tutorial in over a year. With so many things happening in my personal life over the past couple years, it's been hard for me to find the energy (or the time) to work on new designs. The bigger problem with that is, I'm really out of practice. It feels almost like I'm starting over and having to re-learn everything I thought I already knew. Well, I guess it's a good thing I wrote all those tutorials over the last 10 years. They're making it a lot easier for me to remember how to do the stuff I should already know how to do ;)

And, since I'm starting over again, I figured I'd also start with a new web-site. Well, for tutorials anyway. You can find it at

And now, the pretty stuff.

For the first one I combined techniques from 2 of my tutorials. The Odyssey Woven Bezel tutorial and the Cobra Head Bail tutorial. I wasn't quite sure how it would turn out with this swirling green and gold cabochon that I had made. I was afraid it would be too busy. I'm kind of glad I decided to go for it anyway. It turned out better than I had expected.

For this one, I used the Odyssey Woven Bezel tutorial, but instead of making the spiral at the top, I twisted the wires and made them an extra accent on the bail. I figured it was better to keep the wirework simple on this one so it didn't overshadow the handmade face cabochon.

I made both of the cabochon that I used in these pendants. You can find more of my handmade supplies at Wire and Bead Supplies on Etsy.

If you would like to purchase either of these necklace, you can find them both at Shut Up and Cuff Me on Etsy.

Tuesday, July 31, 2018

New Tutorial Website = Time for a Giveaway!

Would you like to win the FULL collection of premium tutorials from WireJewelryTutorials by Gailavira?
If you answer to that question is yes, here's your chance! Well, 2 chances actually.

Not All Tutorials are shown in this image.

If you would like to see all the tutorials you will win, check them all out at

And, finally, here are your 2 chances to win. You can enter either one, or you can enter them both.
One at the Wire Jewelry Tutorials blog  
One on the Gailavira Jewelry Fan Page on Facebook

Thursday, May 31, 2018

Has it Really Been Almost a Year Since My Last Blog Entry?

Wow! Time really does fly, doesn't it?

After taking a bit of a break over the winter I'm finally getting around to doing some more wirework. It's weird though, how even a short break can sometimes make you feel like you have to start over from the beginning. After doing a few quick and simple pieces I decided to just jump back into the deep end again and do something a bit more complex.

Raw Quartz crystal point, with deep purple Amethyst and dark red Garnets, wrapped in sterling silver and copper.

For more information on this piece, click here to check it out on Etsy.